Rooster Monitors Your Competitor's Websites

Tracks the Companies & Topics that Matter to YOU

Simple. Shareable. Inexpensive.

Try it Now, Free

Rooster is your personalized intelligence service.

Your competitors update their websites regularly to post new information about their products, promotions and more. Tracking this is the best way to make sure you stay on top of their:

  • Press Releases and Media Coverage
  • White Papers and Blogs
  • Executive Team Changes
  • Positioning changes

... and more.

But who has the time and patience to check dozens of web pages each day? And if you could, how can you tell what's new on the page?


Now Rooster takes care of all this for you. It automatically tracks key pages for the companies of interest to you and sends you a succinct, well-organized email each morning with vital updates it finds.


Rooster also checks thousands of news sources to track news about the companies and topics that matter to you.


Setting up Rooster is easy! We finetune the setup so that Rooster finds, filters, and delivers relevant news and updates about the companies and topics of interest to you.


You can easily save any of the news items you receive, add your own notes, and create a newsletter for your colleagues so that they can all stay stay informed.


Rooster costs just $49 per month - less than your daily cup of coffee.

1. List your interests

All you need do is list a few of the Companies and Topics you wish to monitor.

2. We'll Personalize Rooster for You

We'll setup Rooster to track news sites and company websites, and filter the results for you.

3. Get Your Daily News Email

You'll receive a succinct email each morning with news and updates about the companies and the topics you specify.

4. Save and Share

You can annotate and save any news articles - and then share these with your colleagues to keep them all informed.

”Rooster is far superior to other solutions I've tried. It's a very effective tool for monitoring my competitors, key customers, partners, and new developments in my market area. “

— Fred Lucas, Director, Group Competitive Intelligence, SKF



Mellissa Clark

Business Intelligence Manager

“I like the way Rooster monitors company websites for updates and changes. It lets me know when an executive's name is removed from the Management Team page - something that would be very difficult to track otherwise.”

Mellisa Clark Business Intelligence Manager

Mellissa Clark

Business Intelligence Manager

“This is by far the easiest - and most cost-effective - way I’ve found to track the companies and topics I want. And it's so easy to share news and updates with colleagues.”

Louise Kelly Product Manager

Aldin Powell

Marketing Manager

“The daily update gives me all the information I need about new developments. I don’t have to waste time, or worry about missing out on key developments.”

Aldin Powell Marketing Manager

Why Rooster?


Rooster checks company websites for updates and changes, and in addition, checks news sites too. And it filters all the new information it finds to remove irrelevant items.

Easy to use

With Rooster, we take care of the setup for you. And you can easily modify this at any time as needed.

Annotate and Share

It takes just minutes to scan Rooster's daily email. And you can select, annotate, and share key articles with your colleagues.


Why should I consider Rooster when there are free services like Google Alerts?

Services like Google Alerts don't check company websites for updates. And you are likely to get dozens of emails a day, often with unwanted or junk news. We take care of setting up Rooster for you so that you get one well-organized daily email and don't have to wade through a ton of unwanted items.

Try Rooster alongside any other service, and you'll see the difference.

Can I track news about key Customers and Prospects?

Yes, you can track any companies you want, not just your Competitors. You can categorize the companies you as Competitors, Customers, Partners, or Prospects.

Can I get news about specific products that a company makes?

Yes, you can do that easily by adding filters to include additional keywords or phrases.

How do I adjust the alerts I get?

You can just forward your alert email to us at with a note explaining what you'd like. We'll take care of adjusting the setup for you. You can also login and easily edit your setup as neeeded.

Can I add news articles that I find on my own to the Portal?

Yes. Just copy and paste the link to the news article. Rooster will automatically add the headline, description and other details.

Can I share the alerts I want with my colleagues?

Yes, it's very easy. First, create a list of recipients you wish to keep informed on a regular basis. Then just save the articles of interest and send a link to all your recipients, who can view the saved alerts on a portal.



$ 99 / month

Introductory Special:
Only $49/mon!

Monitor news and updates about any companies and topics.

Key Features

  • Simple Setup
  • Tracks Updates on Company Websites
  • Tracks News about Companies and Topics
  • Filters out irrelevant items
  • Delivers a Daily Alert


$ 199 / month

Introductory Special:
Only $99/mon!

Annotate and share your news and updates with colleagues.

Key Features

  • Simple Setup
  • Tracks Updates on Company Websites
  • Tracks News about Companies and Topics
  • Filters out irrelevant items
  • Delivers a Daily Alert
  • Lets you Select and Annotate any alerts
  • Lets you Share these alerts with colleagues

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